Mobile Keywords and a Short Code are the center piece of a successful text message campaign.

Mobile keyword technology is becoming more and more popular by the day. A Mobile Keyword is simply a one-word phrase that identifies a product, service, action, or business. People can then text a mobile keyword to a pre-publicized short code number to receive additional information and to join your mobile distribution list. For example, if a customer texts "Jimmys" to 69302, the customer will immediately receive an automated text response (that you can setup and change at anytime).

The text response can be more information about your product or service, a mobile coupon, a picture, or a website link that is tied to that specific keyword. You can also setup different automated responses with each mobile keyword that you setup.

Try it now by texting "Jimmys" to 69302, you will receive an automated text message right back! In our example, the keyword "Jimmys" is owned by Zeus Text's demo account, and you will receive a sample automated response from Zeus Text.

Short Codes, like 69302, are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Typically they are used for business purposes for consumers to purchase products, to request additional information about a product, service, or business, or to join VIP lists. They are also often used to tally votes for a contest or sweepstake (like they do in American Idol ). You've seen mobile keyword and short code technology on TV shows, radio commercials, billboards, print advertising, and websites. Now its time to put the technology to use for your business!